It’s a thin book. Fat books typically don’t follow their own guidelines, such as “be succinct”! It’s designed to allow you to zoom in to find what you need, and then quickly skip to another topic. It encourages you to engage, to observe, to think, and to try various effective writing tasks. The chapters are … why read writing for the web?
Lynda Felder has been writing digital content professionally for more than 15 years in diverse industries such as medical devices, telecommunications, and healthcare. She teaches several college-level writing courses, including Web writing, and she is an active volunteer at elementary schools, where she leads storytelling and writing workshops.
Are you already blogging? Maybe you’d like to start blogging, but you’re not sure what to blog about? If you’re eager to experiment, you’ll want to read Chapter 12, “Writing Blogs,” which describes tactics to write a succession of blogs and keep readers coming back for more. Chapter 12, “Writing Blogs”