Lynda Felder has been writing digital content professionally for more than 15 years in diverse industries such as medical devices, telecommunications, and healthcare. She teaches several college-level writing courses, including Web writing, and she is an active volunteer at elementary schools, where she leads storytelling and writing workshops.

Are you already blogging? Maybe you’d like to start blogging, but you’re not sure what to blog about? If you’re eager to experiment, you’ll want to read Chapter 12, “Writing Blogs,” which describes tactics to write a succession of blogs and keep readers coming back for more. Chapter 12, “Writing Blogs”

Start Here 1   All You Really Need to Know Messages, Messages, Messages Make Your Messages Rise Above the Din Who Is Your Audience? Challenges Up Next 2   Best Practices for Writing for the Web Write Succinctly Use a Conversational Style Use Precise Terms Use Plain Terms List Items Keep Sentences Short Keep Paragraphs Short Chunk … table of contents – writing for the web