Start Here
1 All You Really Need to Know
Messages, Messages, Messages
Make Your Messages Rise Above the Din
Who Is Your Audience?
Challenges
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2 Best Practices for Writing for the Web
Write Succinctly
Use a Conversational Style
Use Precise Terms
Use Plain Terms
List Items
Keep Sentences Short
Keep Paragraphs Short
Chunk Information
Title and Subtitle
Organize for Your Audience
Set the Right Tone
Challenges
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3 Working with Images
Choose the Right Type of Image
Keep the Message Clear
Telling a Story
Think of the Global Audience
Using Tables, Charts, and Graphs
Challenges
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4 Adding Motion
Getting Started with Motion
Developing the Story
Guidelines for Video and Animation
Challenges
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5 Adding Sound
Choosing Sounds
Adding Sound Effects
The Human Voice
Planning a Podcast
Recording Guidelines
Interviewing Techniques
Challenges
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6 Writing Nonlinear, Interactive Stories
Managing Content
Adding Links
Nonlinear, Interactive Stories
Challenges
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7 Writing Succinctly
Stay Focused
Be Positive
Trust the Reader
Choose Anglo-Saxon Words
Eliminate Excess Words
Stop Hype
Challenges
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8 Writing with Style and Good Grammar
Style or Grammar?
Choosing Your Style
Grammar Rules
Challenges
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9 Telling a Good Story
What Makes a Good Story?
Story Elements
Developing Stories
Refine Your Senses
Jump In
Start with a Hook
Add Cliff-hangers
Challenges
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10 A Refresher on the Rhetorical Modes
Rhetorical Modes
Rhetoric in Ancient Greece
Making Web Content Credible
Rhetoric for Web Content
Patterns and Strategies
Images and Rhetoric
Challenges
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11 Writing Instructions
Know Your Audience
Begin with an Introduction
Write Straightforward Steps
Provide Illustrations
Show Motion with Video or Animation
End on a Positive Note
Test, Test, Test
Challenges
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12 Writing Blogs
What Exactly Is a Blog?
Choosing Topics and Theme
Composing a Succession of Stories
Sustaining Readership
Challenges
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13 Re-vision
Writing Is Rewriting
Workshops and Critiques
When Is Your Story Finished?
Challenges
Up Next
14 Writing Practice
Freewriting
Collaborative Freewriting
Suggested Exercises